BELVITA / GOOD MORNINGS
ATL Brand Campaign / Experiential Design
BACKGROUND : The global brand BelVita was on the verge of being considered as a biscuit snack option in the UK. The barrier they faced was people not considering them as a viable breakfast option.
THE IDEA : Good Mornings are when you have a spring in your step and a smile on your face. They're contagious and have a positive impact on people around you. They're the mornings when you can handle whatever comes your way. They don't happen if you skip breakfast.
I executed this idea by creating a typographical brand lock-up. This new branding needed to reflect a positive attitude and could also work in many different languages across Europe. Utilising the BelVita yellow and green, I developed a hand-scripted typeface which humanised the brand and delivered good mornings across a multi-channel campaign of experiential and TV across Europe.
The experiential campaign was a good morning experience using a branded piano and pianist with samplers to provide a positive breakfast morning experience.
A small BelVita sampler door drop box was executed, reaching all corners of the country and city offices.
A music Amp Box was sent around offices, whilst spot gift prizes were given away over social media. Meanwhile, down on the street, sample packs were given out to the early morning commuters.
