OPEN / TRADING PLATFORM

Brand Design

BACKGROUND : A new trading company offering an innovative platform for working with wholesalers and traders needed a new brand identity. 

THE IDEA : The idea was to tap into the companies core values and represent a fresh corporate feeling.

The circular symbol represents the transformative state, ever growing, ever changing. The chosen colour palette – bright and modern, signifying the corporate brands strategy of growth, innovation, stability and confidence.

Once the identity was developed stationery, signage and a digital styleguide were developed.