GUINNESS / TASTE OF BLACK

Packaging, Campaign Activation & Brand Design

BACKGROUND : Every year Guinness Africa in association with the football season aligns a campaign to spear head Guinness as a first occasions drink in African bars. 

THE IDEA : 2017/2018 campaign idea 'Taste of Black' is the emulation of the experience, excitement and emotion of football fans whilst experiencing a Guinness drink.

The design idea was to focus in on the fan emotion and make it an abstract energetic experience, (using the passion of the African culture as inspiration). 

I designed the new promotional bottle, experimenting with full wraps and individual labels, then visualise the assets for the key visual, looking at the art direction.