SONY XPERIA / #XPERIA48 

Social Campaign Design

BACKGROUND : The social team at HeyHuman had been talking with Twitter about new and exciting ways to reward their loyal followers. An exclusive 'lockdown' idea was thrown on the table, but how to make it rewarding? 

THE IDEA : A 48 hour weekend concert evolved, where only those following the Sony Xperia GB account would have access to the exclusive content streamed through Twitter for '48 hours'.  

Sony artists would perform acoustically, back stage or front row centre stage live in concert.

Whilst all filmed and shot using the Sony Xperia Z3 smartphones.

As this was a pro-active piece, in my downtime and after hours, I developed an industrial back stage look and feel, taking queues from the Xperia Twitter page and Sony guidelines.