LUCOZADE SPORT / RUGBY

Packaging & Brand Design

BACKGROUND : For the Rugby World Cup, Lucozade Sport ran a promotion supporting the UKs teams. This years prize was to win a jersey from your favourite team. 

THE IDEA : The concept designs were developed to represent each of the teams with a particular player, caught in the moment from said team – proudly donning their team colours. The idea was that the bottles would in essence be the player. 

The task was to start with an on-pack promotion and them move it on to FMCG in-store collateral.

The extended thought was to make the bottles and the collateral collectors items, using foil printing and metallic inks.